FAB (Features, Advantages, Benefits): A sales technique that describes the features, advantages, and benefits of a product or service.
Overview Definition of FAB FAB, which stands for Features, Advantages, and Benefits, is a sales technique used to…
The Dual Coding Theory: Text and Visuals for Effective Communication
Overview What is Dual Coding Theory? Dual Coding Theory is a cognitive theory that suggests that combining verbal…
The Snowflake Method: From Simple Summary to Complex Story
Overview What is the Snowflake Method? The Snowflake Method is a highly structured approach to planning and writing…
The Customer Journey Map: Navigating Engagement
Overview What is a Customer Journey Map? A Customer Journey Map is a visual representation of the steps…
The Story Spine: A simple and flexible structure for creating narratives, often used in improvisational theater.
Overview What is the Story Spine? The Story Spine is a simple and flexible structure for creating narratives,…
The Nested Loops Method: Stories Within Stories
Overview Introduction The Nested Loops Method is a storytelling technique that involves the use of multiple layers of…
In Medias Res: Starting in the Middle of the Action
Overview Definition of In Medias Res In Medias Res is a literary technique that involves starting a story…
The Nine-Act Structure: Granularity in Plot Development
Overview What is the Nine-Act Structure? The Nine-Act Structure is a unique approach to plot development that offers…
The Hollywood Formula: Protagonist, Relationship Character, and Opposition
Overview What is the Hollywood Formula? The Hollywood Formula is a storytelling technique used in many successful movies….
The Omniscient Narrator: A Window into Characters’ Thoughts and Feelings
Overview Definition of the Omniscient Narrator The omniscient narrator is a narrative technique in which the narrator has…